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March 29, 2008

Seth Godin's Internship Program

Seth Godin recently announced on his blog that he was looking for interns, I read right over it but Brandon Laughridge decided that it was the internship for him.

What did he do? Started an advertising campaign, obviously.

Brandon created http://www.sethsfavoriteintern.com/ and has done pretty much everything else he can think of to show Seth that he is the best candidate.

As my buddy Willy wrote on his great site,  Brandon's efforts are a great example of the showing off necessary in a job application. Willy wrote, "instead of telling a company that you’re qualified, show them that you’re qualified. You can fake a resume, but you can’t fake something like a Search Marketing and Social Media campaign. If Brandon put on his resume that he was able to convince bloggers to write about him, it wouldn’t sound very impressive. If he aggregates all the posts about him on his site and makes it easy for Seth Godin to find them, that is impressive."

I think it's brilliant. Brandon, if Seth doesn't put you to work, I will.

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