I say this all the time, but it's good to know that other people agree with me. :)
According to Outlaw Consulting, a qualitative research firm based in San Francisco. When Gen Y Trendsetters are asked to explain why they love their favorite stores, they talk a lot about the employees. Their perception of the workers’ job satisfaction has a huge impact on their feelings about the brand. One Trendsetter noted that after seeing a large “We’re Hiring” sign outside In N Out that listed all of the employee benefits—high wage, paid vacations, etc.—she felt proud to be eating at the restaurant. And several panelists say their love for American Apparel or Trader Joe’s stems from the fact that they have friends who work there and love their jobs. These companies have created a powerful kind of advertising
through their employees. Those that find a way to not only ensure happy employees, but to covertly spread the message about it, will win the respect and loyalty of trendsetting Gen Y’s. happY emploYees are BillBoards
What's true for Gen Y trendsetters is true for teens, probably even more so. Teens spend money and have little brand loyalty. Hire their peers, provide a good working experience, and you will be rewarded. Post job openings on MyFirstPaycheck | Jobs for Teens today.
